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Management Master's Degree

Marketing

Management: Marketing
Master's Specialization
AT A GLANCE
  • 36 credits
  • Transfer up to 12 credits
  • All courses available online
TUITION
  • $350 per credit hour
    (Europe & Downrange)

See our Tuition Rates page for details.

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Develop your marketing expertise and gain leading-edge management skills.

The master’s in management specialization in marketing at University of Maryland Global Campus can help you move toward a senior position with leadership skills that are essential to the core function of every organization. Whether you're new to marketing, looking to move up, or changing careers, you’ll learn the latest marketing strategies, as well as the foundations of solid management practice.

Total Credits Required: 36

Initial Requirement

  • (0 Credits, UCSP 615)
    (to be taken within the first 6 credits of study)

The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.

Core Courses

  • (6 Credits, MGMT 630)
  • (3 Credits, MGMT 640)
  • (3 Credits, MGMT 650)

Specialization Courses

  • MRKT 620
  • (3 Credits, MRKT 602)
  • (3 Credits, MRKT 603)
  • (3 Credits, MRKT 604)
  • (3 Credits, MRKT 605)
  • (3 Credits, MRKT 606)

Capstone Course

  • (3 Credits, MGMT 670)

  • (3 Credits, MRKT 600) and MRKT 601 may be taken instead of MRKT 620.
  • (3 Credits, MGMT 650) must be completed before (3 Credits, MRKT 604) and (3 Credits, MRKT 606).
  • (3 Credits, MGMT 640) should not be attempted simultaneously with (3 Credits, MGMT 650).
  • You must complete 24 credits of program coursework, including all core courses, before enrolling in (3 Credits, MGMT 670).

General Master's Degree Requirements

  • You must maintain a GPA of 3.0 or higher at all times.
  • All degree requirements must be fulfilled within five consecutive years.
  • Any transfer credits must have been earned within the above five-year time frame to be applied toward a graduate degree.
  • Please review the overall master’s degree requirements for additional considerations.

Earn a Dual Master's with MBA/Marketing

If you earn an MBA from UMGC, you may be able to earn a second master’s degree in management with a specialization in marketing and save up to 12 credits through our dual degree option. You must start the second degree program within two years of completing the MBA. 

To complete the second degree, you must complete all specialization courses and (3 Credits, MGMT 670).

Search Course Catalog

These requirements are for students who enroll in the 2023–2024 academic year. For prior year requirements, visit our catalog archive.

Read the Catalog

Master’s Degree Requirements

In addition to the specific course requirements outlined on each master's degree webpage, UMGC maintains certain requirements for all master’s degrees.
See Requirements

Program Highlights

Develop skills and gain knowledge through coursework that draws from the expertise and experience of our respected faculty.

Build Marketing Strategies
Develop strategies to market products or services to customers while maximizing engagement.
Measure Success
Use metrics to assess program effectiveness and make recommendations.
Develop Digital Strategies
Develop digital strategies and direct marketing methods to promote customer relationships.
Apply Ethical Principles
Apply relevant legal and ethical principles to prevent and resolve dilemmas.
Understand the Global Impact
Devise marketing strategies in the context of global environments and cultural differences.
Study Brand Equity
Analyze the role of brand equity to achieve sustainable competitive advantage.

Using Sustainability for Business Success

Sustainability is the current buzzword in business and marketing strategy. Sustainable practices enable a company —and the planet⁠—to thrive by protecting and replenishing resources for the future. Learn more about sustainability and sustainable practices in marketing.

Industry Snapshot

This program is designed to help prepare you for a senior-level marketing position in the private or public sector leading consumer-focused and business-to-business organizations.

Velma H. (right), Phoenix, AZ

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Experience Recommended for Success

We recommend a recent background in finance or accounting, as well as statistics. Strong writing skills are also encouraged.

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Our helpful admissions advisors can help you choose an academic program to fit your career goals, estimate your transfer credits, and develop a plan for your education costs that fits your budget. If you're a current UMGC student, please visit the Help Center.

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