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Management Master's Degree Marketing

Management: Marketing Concentration
Master's Specialization
AT A GLANCE
  • 36 credits
  • Transfer up to 12 credits
  • All courses available online
TUITION
  • $336 per credit hour
    (Europe & Downrange)

See our Tuition Rates page for details.

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Develop In-Demand Expertise & Knowledge

Earn an online Master of Science in management with a concentration in marketing at University of Maryland Global Campus. This career-focused online program is designed to help you build your knowledge and experience and advance in your profession. Study in our convenient online classroom with knowledgeable professors who bring their decades of real-world experience with them.

This master’s concentration was designed from the ground-up with the needs of working professionals in mind. During our 36-credit program, you'll work to deepen your understanding of in-depth concepts that may help you distinguish yourself in this ever-changing field and advance in your career. You’ll take an array of courses that focus on marketing analytics, search engine optimization (SEO), and more. Plus, you’ll gain a solid foundation with core courses in organizational theory, finance, and statistics and a marketing planning capstone.

Take advantage of the following program benefits:

  • We offer courses annually in the spring, summer, and fall terms.
  • Through our convenient virtual classroom, you can learn about marketing online. 
  • You may be eligible to join a student organization like the UMGC Chapter of the American Marketing Association.

Total Credits Required: 36

  • Required Core Courses: 12
  • Required Concentration Courses: 21
  • Required Capstone Course: 3

Initial Requirement

  • (0 Credits, UCSP 615)
    (to be taken within the first 6 credits of study)

The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.

Core Courses

  • (6 Credits, MGMT 630)
  • (3 Credits, MGMT 640)
  • (3 Credits, MGMT 650)

Concentration Courses

  • (3 Credits, MRKT 600)
  • (3 Credits, MRKT 602)
  • (3 Credits, MRKT 603)
  • (3 Credits, MRKT 604)
  • (3 Credits, MRKT 605)
  • (3 Credits, MRKT 608)

Capstone Course

  • (3 Credits, MGMT 670)

* This information is for students who enroll in the 2024-2025 academic year. For prior year requirements for this program or to review UMGC's complete program requirements for a specific academic year, visit our program catalog archive

  • (3 Credits, MGMT 610) and (3 Credits, MGMT 615) may be taken instead of (6 Credits, MGMT 630).
  • (3 Credits, MGMT 640) should not be attempted simultaneously with (3 Credits, MGMT 650).
  • You must complete 24 credits of program coursework, including all core courses, before enrolling in (3 Credits, MGMT 670).

General Master's Degree Requirements

  • You must maintain a GPA of 3.0 or higher at all times.
  • All degree requirements must be fulfilled within five consecutive years.
  • Any transfer credits must have been earned within the above five-year time frame to be applied toward a graduate degree.
  • Please review the overall master’s degree requirements for additional considerations.

Earn a Dual Master's with MBA/Marketing

If you earn an MBA from UMGC, you may be able to earn a second master’s degree in management with a specialization in marketing and save up to 12 credits through our dual degree option. You must start the second degree program within two years of completing the MBA. 

To complete the second degree, you must complete all specialization courses and (3 Credits, MGMT 670).

Search Course Catalog

These requirements are for students who enroll in the 2023–2024 academic year. For prior year requirements, visit our catalog archive.

Read the Catalog

Master’s Degree Requirements

In addition to the specific course requirements outlined on each master's degree webpage, UMGC maintains certain requirements for all master’s degrees.
See Requirements

Program Highlights

Develop skills and gain knowledge through coursework that draws from the expertise and experience of our respected faculty.

Build Marketing Strategies
Develop strategies to market products or services to customers while maximizing engagement.
Measure Success
Use metrics to assess program effectiveness and make recommendations.
Develop Digital Strategies
Develop digital strategies and direct marketing methods to promote customer relationships.
Apply Ethical Principles
Apply relevant legal and ethical principles to prevent and resolve dilemmas.
Understand the Global Impact
Devise marketing strategies in the context of global environments and cultural differences.
Study Brand Equity
Analyze the role of brand equity to achieve sustainable competitive advantage.

Using Sustainability for Business Success

Sustainability is the current buzzword in business and marketing strategy. Sustainable practices enable a company —and the planet⁠—to thrive by protecting and replenishing resources for the future. Learn more about sustainability and sustainable practices in marketing.

Industry Snapshot

This program is designed to help prepare you for a senior-level marketing position in the private or public sector leading consumer-focused and business-to-business organizations.

Velma H. (right), Phoenix, AZ

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Experience Recommended for Success

We recommend a recent background in finance or accounting, as well as statistics. Strong writing skills are also encouraged.

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