Bachelor of Science Marketing
Marketing
Bachelor of ScienceAT A GLANCE
- 120 credits
- Transfer up to 90 credits
- All courses are available online
- Select on-site and hybrid courses available
TUITION
- $250 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Next Session Starts
Build Skills in Marketing, Communication, & Strategy
Build important communication skills and learn to tell a compelling story about your organization or brand with an online bachelor’s degree in marketing from University of Maryland Global Campus. Engage with like-minded peers as you master the principles of both traditional and digital marketing.
This degree program is designed to give students the strategic and communicative skills needed to drive results in the fast-paced world of digital marketing. In addition to receiving a firm grounding in basic marketing principles, students will also explore specialized subject areas such as nonprofit marketing, internationalized marketing, customer relationship management, and organizational sustainability. By completing career-relevant coursework, students may be ready to create impactful multi-channel marketing campaigns that utilize the latest trends and technologies.
- Courses
- Requirements
Total Credits Required: 120
- Required Major Courses: 33
- Required Major Capstone Course: 3
- General Education Courses: 41
- Minor and Elective Courses: 43
Required Major Core Courses
- (3 Credits, BMGT 110)
- (3 Credits, BMGT 330)
- MRKT 310
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 394)
- MRKT 410
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 458)
- (3 Credits, MRKT 311) or any upper-level MRKT course
- (3 Credits, MRKT 314) or any upper-level MRKT course
- (3 Credits, MRKT 454) or any upper-level MRKT course
Required Major Capstone Course
- (3 Credits, MRKT 495)
* This information is for students who enroll in the 2024-2025 academic year. For prior year requirements for this program or to review UMGC's complete program requirements for a specific academic year, visit our program catalog archive
Total Credits Required: 120
- Required Major Courses: 33
- Required Major Capstone Course: 3
- General Education Courses: 41
- Minor and Elective Courses: 43
Required Major Core Courses
- (3 Credits, BMGT 110)
- (3 Credits, BMGT 330)
- MRKT 310
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 394)
- MRKT 410
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 458)
- (3 Credits, MRKT 311) or any upper-level MRKT course
- (3 Credits, MRKT 314) or any upper-level MRKT course
- (3 Credits, MRKT 454) or any upper-level MRKT course
Required Major Capstone Course
- (3 Credits, MRKT 495)
* This information is for students who enroll in the 2024-2025 academic year. For prior year requirements for this program or to review UMGC's complete program requirements for a specific academic year, visit our program catalog archive
Program Highlights
Develop skills and gain knowledge through coursework that draws from the expertise and experience of our respected faculty.
You might be interested in similar programs
Compare Programs
Compare Programs