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Bachelor of Science
Marketing

Marketing
Bachelor of Science
AT A GLANCE
  • 120 credits
  • Transfer up to 90 credits
  • All courses are available online
  • Select on-site and hybrid courses available
TUITION
  • $248 per credit hour (Europe)
  • $250 per credit hour (Downrange)

See our Tuition Rates page for details.

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Attain the marketing skills and business acumen vital to today's global business environment with a UMGC degree.

Fueled by increasing globalization and the developing role of the Internet in business, the field of marketing is constantly evolving. As global competition intensifies, organizations increasingly rely on skilled professionals to identify and develop profitable new products and markets.

This program is also available as a minor.


About the Marketing Bachelor's Degree

In your marketing courses, you’ll study the strategic marketing processes for consumer and organizational markets, including environmental scanning and positioning; marketing research and analysis; segmentation, targeting, and positioning; product development and differentiation; valuation and pricing; channel and value-chain management; integrated marketing communications; and relationship building. You’ll also examine consumer behavior and consumer relationship management, global marketing, online marketing, and sales management.

  • (3 Credits, BMGT 110)
  • (3 Credits, ACCT 301)
  • (3 Credits, BMGT 496)
  • (3 Credits, MRKT 310)
  • (3 Credits, MRKT 354)
  • MRKT 395
  • (3 Credits, MRKT 410)
  • (3 Credits, MRKT 412)
  • (3 Credits, MRKT 454)
  • MRKT 457
  • (3 Credits, MRKT 314)
    or any MRKT course
  • (3 Credits, MRKT 495)

Related Required Courses

Note: The following related required courses for the major are listed under general education courses and may be applied to general education or elective requirements.

  • (3 Credits, ECON 201)
  • (3 Credits, ECON 203)
  • (3 Credits, IFSM 300)

Electives

The bachelor's degree in marketing requires 43 credits of minor and/or elective coursework.

A degree with a major in marketing requires the successful completion of 120 credits of coursework, including 36 credits for the major; 41 credits in general education requirements; and 43 credits in the minor, electives, and other degree requirements. You must also complete all related required coursework, which may be applied to general education or elective requirements, as part of the 120 credits required for the degree. At least 18 credits in the major must be earned in upper-level courses (numbered 300 or above). See overall degree requirements.

Research and Computer Literacy Courses


  • (3 Credits, PACE 111M) or 
    (3 Credits, PACE 111B) or other PACE 111 course
    (to be taken in first 6 credits)

  • (1 Credit, LIBS 150) or 
    (1 Credit, CAPL 398A) or other general education elective

  • (3 Credits, IFSM 300)
    (related requirement for the major)

Communications Courses


  • (3 Credits, WRTG 111) or 
    (3 Credits, WRTG 291) or other writing course

  • (3 Credits, WRTG 112)

  • (3 Credits, SPCH 100) or other communication, writing, or speech course

  • (3 Credits, WRTG 391) or other advanced upper-level writing course

Math Course


  • (3 Credits, MATH 103) or other approved math or statics course

Arts and Humanities Courses


  • (3 Credits, HIST 142) or 
    (3 Credits, HIST 157) or other arts and humanities course

  • (3 Credits, ARTH 204) or foreign language course or other arts and humanities course

Behavioral and Social Science Courses


  • (3 Credits, ECON 201) (related requirement for the major)

  • (3 Credits, ECON 203) (related requirement for the major)

Biological and Physical Sciences Courses


  • (3 Credits, BIOL 101) and 
    (1 Credit, BIOL 102) or other paired science lecture and laboratory courses

  • (3 Credits, NUTR 100) or 
    (3 Credits, BIOL 160) or other science lecture course

Program Highlights

Develop skills and gain knowledge through coursework that draws from the expertise and experience of our respected faculty.

Funding Your Education

Explore ways to help meet, manage, and lower your education costs at UMGC Europe.

Contact Us

Our helpful admissions advisors can help you choose an academic program to fit your career goals, estimate your transfer credits, and develop a plan for your education costs that fits your budget. If you're a current UMGC student, please visit the Help Center.

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