Find the right UMGC degree, specialization, or certificate for your professional and educational goals. Use the compare option to decide between multiple programs of interest.
Management: Marketing
Master's SpecializationThese program requirements are for students who enroll in the 2022-2023 academic year.
The master’s in management specialization in marketing at University of Maryland Global Campus can help you move toward a senior position with leadership skills that are essential to the core function of every organization. Whether you're new to marketing, looking to move up, or changing careers, you’ll learn the latest marketing strategies, as well as the foundations of solid management practice.
Program Highlights
Required Courses
Initial Requirement
- (0 Credits, UCSP 615)
(to be taken within the first 6 credits of study)
The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.
Core Courses
- (6 Credits, MGMT 630)
- (3 Credits, MGMT 640)
- (3 Credits, MGMT 650)
Specialization Courses
- MRKT 620
- (3 Credits, MRKT 602)
- (3 Credits, MRKT 603)
- (3 Credits, MRKT 604)
- (3 Credits, MRKT 605)
- (3 Credits, MRKT 606)
Capstone Course
- (3 Credits, MGMT 670)
Career Preparation
This program is designed to help prepare you for a senior-level marketing position in the private or public sectors, leading consumer-focused and business-to-business organizations.
Experience Recommended for Success in the Program
We recommend a recent background in finance or accounting, as well as statistics. Strong writing skills are also encouraged.
Total Program Credits
36
Transfer Credits
Up to 12
Format
- All courses available online
Tuition Per Credit
- $336 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Communication Studies
Bachelor of ArtsThese program requirements are for students who enroll in the 2022-2023 academic year.
Program Highlights
- Apply analytical skills in interpreting, using, and delivering information, particularly through mass media
- Create professional and appropriate written, oral, and visual communications for specific purposes and diverse audiences
- Design, create, and select multimedia components and integrate them into print, broadcast, and online formats
- Work with individuals and groups in ways that reflect an understanding of both communication theory and professional expectations
- Understand diverse and intercultural perspectives as they affect communication
- Design and employ specific research methods and tools to gather information
Required Courses
Required Major Core Courses
- (3 Credits, SPCH 100)
or any SPCH course - (3 Credits, COMM 207)
or any COMM course - (3 Credits, JOUR 201)
- (3 Credits, COMM 300)
- (3 Credits, COMM 302)
- (3 Credits, SPCH 324)
- (3 Credits, JOUR 330)
or any upper-level JOUR course - (3 Credits, COMM 400)
or any upper-level COMM course - (3 Credits, SPCH 470)
or any upper-level SPCH course - (3 Credits, COMM 390)
or any upper-level COMM course
Required Major Capstone Course
- (3 Credits, COMM 495)
Career Preparation
This program is designed to help prepare you for a career in mass media, new media, journalism, public relations, business, or online communication.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
120
Transfer Credits
90
Format
- All courses are available online
- Select on-site and hybrid courses available
Tuition Per Credit
- $250 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Marketing
Bachelor of ScienceThese program requirements are for students who enroll in the 2022-2023 academic year.
Build important communication skills and learn to tell a compelling story about your organization or brand with an online bachelor’s degree in marketing from University of Maryland Global Campus. Engage with like-minded peers as you master the principles of both traditional and digital marketing.
This degree program is designed to give students the strategic and communicative skills needed to drive results in the fast-paced world of digital marketing. In addition to receiving a firm grounding in basic marketing principles, students will also explore specialized subject areas such as nonprofit marketing, internationalized marketing, customer relationship management, and organizational sustainability. By completing career-relevant coursework, students may be ready to create impactful multi-channel marketing campaigns that utilize the latest trends and technologies.
Program Highlights
- Apply marketing knowledge and skills to meet organizational goals through analytic and managerial techniques related to customers, executives, finance, information technology, law, operational domains, and customer relations
- Employ strategic marketing skills, including scenario planning, market intelligence, customer profiles, marketing plans, and competitive analysis, to respond to organizational marketing challenges
- Conduct research, analyze data, create effective marketing plans, and support decisions that meet the needs and desires of global customers
- Act with personal and professional integrity in the global marketplace of employers, peers, and customers
- Cultivate and maintain positive interpersonal relationships based on engagement and positive interaction with teams, managers, and customers
Required Courses
Required Major Core Courses
- (3 Credits, BMGT 110)
- (3 Credits, BMGT 330)
- (3 Credits, MRKT 310)
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 394)
- (3 Credits, MRKT 410)
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 458)
- (3 Credits, MRKT 311) or any upper-level MRKT course
- (3 Credits, MRKT 314) or any upper-level MRKT course
- (3 Credits, MRKT 454) or any upper-level MRKT course
Required Major Capstone Course
- (3 Credits, MRKT 495)
Career Preparation
This program is designed to help prepare you for a career in marketing management, marketing research, or sales in private and public corporations, marketing agencies, or entrepreneurial endeavors.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
120
Transfer Credits
Up to 90
Format
- All courses are available online
- Select on-site and hybrid courses available
Tuition Per Credit
- $250 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.