Find the right UMGC degree, specialization, or certificate for your professional and educational goals. Use the compare option to decide between multiple programs of interest.
Management: Marketing Concentration
Master's SpecializationThese program requirements are for students who enroll in the 2022-2023 academic year.
Earn an online Master of Science in management with a concentration in marketing at University of Maryland Global Campus. This career-focused online program is designed to help you build your knowledge and experience and advance in your profession. Study in our convenient online classroom with knowledgeable professors who bring their decades of real-world experience with them.
This master’s concentration was designed from the ground-up with the needs of working professionals in mind. During our 36-credit program, you'll work to deepen your understanding of in-depth concepts that may help you distinguish yourself in this ever-changing field and advance in your career. You’ll take an array of courses that focus on marketing analytics, search engine optimization (SEO), and more. Plus, you’ll gain a solid foundation with core courses in organizational theory, finance, and statistics and a marketing planning capstone.
Take advantage of the following program benefits:
- We offer courses annually in the spring, summer, and fall terms.
- Through our convenient virtual classroom, you can learn about marketing online.
- You may be eligible to join a student organization like the UMGC Chapter of the American Marketing Association.
Initial Requirement
- (0 Credits, UCSP 615)
(to be taken within the first 6 credits of study)
The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.
Core Courses
- MGMT 630
- (3 Credits, MGMT 640)
- (3 Credits, MGMT 650)
Concentration Courses
- (3 Credits, MRKT 600)
- (3 Credits, MRKT 602)
- (3 Credits, MRKT 603)
- (3 Credits, MRKT 604)
- (3 Credits, MRKT 605)
- (3 Credits, MRKT 608)
Capstone Course
- (3 Credits, MGMT 670)
This program is designed to help prepare you for a senior-level marketing position in the private or public sectors, leading consumer-focused and business-to-business organizations.
We recommend a recent background in finance or accounting, as well as statistics. Strong writing skills are also encouraged.
- All courses available online
- $336 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
This program follows standard UMGC admission requirements.
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
This program does not have state-specific restrictions.
Communication Studies
Bachelor of ArtsThese program requirements are for students who enroll in the 2022-2023 academic year.
Learn valuable new skills that may be able to translate to almost any industry by earning a Bachelor of Arts in communication studies at University of Maryland Global Campus. In this unique degree program, you’ll develop crucial writing and communication skills in several career-relevant areas of study. A good fit for working professionals looking to advance in their careers, our online communication studies program may help equip you with valuable new skillsets that you can apply to almost any industry. Learn the basics of ethical communication principles as you analyze a variety of messaging styles in journalism, public relations, digital communication, new media, and more. Our curriculum is designed with input from industry experts and will teach you how to communicate within ethical, legal, and financial parameters.
This program is also available as a minor.
- Apply analytical skills in interpreting, using, and delivering information, particularly through mass media
- Create professional and appropriate written, oral, and visual communications for specific purposes and diverse audiences
- Design, create, and select multimedia components and integrate them into print, broadcast, and online formats
- Work with individuals and groups in ways that reflect an understanding of both communication theory and professional expectations
- Understand diverse and intercultural perspectives as they affect communication
- Design and employ specific research methods and tools to gather information
Required Major Core Courses
- (3 Credits, SPCH 100)
or any SPCH course - (3 Credits, COMM 207)
or any COMM course - (3 Credits, JOUR 201)
- (3 Credits, COMM 300)
- (3 Credits, COMM 302)
- (3 Credits, SPCH 324)
- (3 Credits, JOUR 330)
or any upper-level JOUR course - (3 Credits, COMM 400)
or any upper-level COMM course - (3 Credits, SPCH 470)
or any upper-level SPCH course - (3 Credits, COMM 390)
or any upper-level COMM course
Required Major Capstone Course
- (3 Credits, COMM 495)
This program is designed to help prepare you for a career in mass media, new media, journalism, public relations, business, or online communication.
No previous experience is needed.
- All courses are available online
- Select on-site and hybrid courses available
- $250 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
This program follows standard UMGC admission requirements.
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
This program does not have state-specific restrictions.
Marketing
Bachelor of ScienceThese program requirements are for students who enroll in the 2022-2023 academic year.
Build important communication skills and learn to tell a compelling story about your organization or brand with an online bachelor’s degree in marketing from University of Maryland Global Campus. Engage with like-minded peers as you master the principles of both traditional and digital marketing.
This degree program is designed to give students the strategic and communicative skills needed to drive results in the fast-paced world of digital marketing. In addition to receiving a firm grounding in basic marketing principles, students will also explore specialized subject areas such as nonprofit marketing, internationalized marketing, customer relationship management, and organizational sustainability. By completing career-relevant coursework, students may be ready to create impactful multi-channel marketing campaigns that utilize the latest trends and technologies.
- Apply marketing knowledge and skills to meet organizational goals through analytic and managerial techniques related to customers, executives, finance, information technology, law, operational domains, and customer relations
- Employ strategic marketing skills, including scenario planning, market intelligence, customer profiles, marketing plans, and competitive analysis, to respond to organizational marketing challenges
- Conduct research, analyze data, create effective marketing plans, and support decisions that meet the needs and desires of global customers
- Act with personal and professional integrity in the global marketplace of employers, peers, and customers
- Cultivate and maintain positive interpersonal relationships based on engagement and positive interaction with teams, managers, and customers
Required Major Core Courses
- (3 Credits, BMGT 110)
- (3 Credits, BMGT 330)
- MRKT 310
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 394)
- MRKT 410
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 458)
- (3 Credits, MRKT 311) or any upper-level MRKT course
- (3 Credits, MRKT 314) or any upper-level MRKT course
- (3 Credits, MRKT 454) or any upper-level MRKT course
Required Major Capstone Course
- (3 Credits, MRKT 495)
This program is designed to help prepare you for a career in marketing management, marketing research, or sales in private and public corporations, marketing agencies, or entrepreneurial endeavors.
No previous experience is needed.
- All courses are available online
- Select on-site and hybrid courses available
- $250 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
This program follows standard UMGC admission requirements.
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
This program does not have state-specific restrictions.