Find the right UMGC degree, specialization, or certificate for your professional and educational goals. Use the compare option to decide between multiple programs of interest.
Multicultural Marketing
Graduate CertificateThese program requirements are for students who enroll in the 2022-2023 academic year.
The online graduate certificate program in multicultural marketing at University of Maryland Global Campus can help you adopt innovative strategies to give your business a competitive edge in a culturally diverse marketplace. The curriculum is designed to equip you with a strong foundation in marketing concepts and theories and their real-life application in a multicultural marketing environment.
Program Highlights
- Learn the fundamentals: Develop a strong foundation in marketing concepts and practice.
- Study ethics: Learn about marketing management techniques and the ethical environment of marketing.
- Gain career insights: Learn how to create and select a highly effective marketing strategy for an organization.
- Stay on the cutting edge: Give your business a competitive edge in a culturally diverse marketplace.
- Advance your skills: Study the cognitive and behavioral bases underlying consumers' buying behavior.
- Encourage diversity: Study marketing in the context of competitive global environments and diverse national economies.
Required Courses
Core Courses
- (3 Credits, MRKT 600)
- (3 Credits, MRKT 602)
- (3 Credits, MRKT 603)
- (3 Credits, MRKT 605)
- Take one of the following courses:
- (3 Credits, MRKT 604)
- (3 Credits, MRKT 606)
- (3 Credits, MRKT 608)
Career Preparation
This program is designed to help you develop a strong foundation in marketing concepts and practice.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
15
Transfer Credits
Up to 6
Format
- All courses available online
- Select hybrid courses available
Tuition Per Credit
- $336 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Marketing
Bachelor of ScienceThese program requirements are for students who enroll in the 2022-2023 academic year.
Build important communication skills and learn to tell a compelling story about your organization or brand with an online bachelor’s degree in marketing from University of Maryland Global Campus. Engage with like-minded peers as you master the principles of both traditional and digital marketing. Learn from experienced faculty members who bring their real-world experience with them to the classroom. Plus, with UMGC’s generous transfer credit policy and lifetime career services, securing your future has never been easier. Ready to take the next step? Apply for the marketing program today!
Program Highlights
- Apply marketing strategy: Apply strategic marketing skills, such as scenario planning, market intelligence, customer profiles, and digital planning, to market products or services.
- Develop insights: Develop marketing insights with data derived from internal and external sources.
- Design comm plans: Design effective integrated marketing communication plans using traditional, digital, and social media channels.
- Develop campaigns: Develop multichannel campaigns for nonprofit organizations through fundraising, recruiting volunteers, and promoting alliances using traditional and digital marketing channels.
- Focus on customers: Create consumer-driven marketing strategies for a consistent consumer experience across multiple marketing channels.
- Cultivate relationships: Develop successful customer relationships and enhance customer loyalty using appropriate marketing technologies.
- Create strategy: Create marketing strategies to meet the challenges of a competitive global market.
Required Courses
Core Courses (Major)
- BMGT 300
- (3 Credits, MRKT 210) or any MRKT course
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 394)
- (3 Credits, MRKT 411)
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 458)
- (3 Credits, MRKT 311)
- (3 Credits, MRKT 314)
Capstone Course (Major)
(3 Credits, MRKT 495)
Career Preparation
UMGC's marketing degree is designed for mid-level professionals looking to take the next step in their career paths. Graduates of this program may be able to pursue careers as marketing product managers, marketing directors, digital marketing managers, and more.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
120
Transfer Credits
90
Format
- All courses available online
- Select hybrid courses available
Tuition Per Credit
- $250 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Business Administration & Management
Bachelor of ScienceThese program requirements are for students who enroll in the 2022-2023 academic year.
Gain a well-rounded education that provides foundational, workplace-relevant management and leadership skills, organizational theory, and operational knowledge with an online bachelor’s degree in business administration and management from University of Maryland Global Campus. Boost your marketability by building key business knowledge in finance, marketing, operations, human resources, strategic management, and more. Learn under the tutelage of experienced faculty members who bring their practical expertise to the classroom. Save time and money with our convenient online courses and generous transfer credit policy. Why wait? Take the first step and apply today!
Program Highlights
- Evaluate data: Evaluate qualitative and quantitative data for decision-making.
- Communicate effectively: Communicate a shared vision across all levels of an organization that will drive strategy.
- Practice management: Apply functions of management comprising planning, organizing, and controlling job performance with employees.
- Demonstrate leadership: Demonstrate emotional intelligence and ethical decision making.
- Apply strategies: Apply global business strategies, integrating corporate responsibility and sustainable practices for positive social impact.
- Champion innovation: Utilize innovative technologies to meet organizational goals.
Required Courses
Core Courses (Major)
- (3 Credits, BMGT 110)
- (3 Credits, BMGT 317)
- (3 Credits, BMGT 330)
- (3 Credits, BMGT 364)
- (3 Credits, BMGT 365)
- (3 Credits, BMGT 392)
- (3 Credits, BMGT 411)
- (3 Credits, BMGT 484)
- (3 Credits, BMGT 382)
- (3 Credits, OPMG 300)
Capstone Course (Major)
- (3 Credits, BMGT 495)
Career Preparation
This program is designed to equip you with the knowledge, skills, and abilities required for successful careers in business and management. Graduates may pursue career paths in various business sectors including finance, marketing, human resources and operations. Potential job titles in this industry include business analyst, management analyst, marketing manager, human resources manager, operations manager, management consultant, general manager, product manager, and more.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
120
Transfer Credits
Up to 90
Format
- All courses available online
- Select hybrid courses available
Tuition Per Credit
- $250 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.