Multicultural Marketing Graduate Certificate | UMGC

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AT A GLANCE

15 credits
Transfer up to 6 credits
All courses available online
Select hybrid courses available

TUITION

$336 per credit hour
(Europe & Downrange)

See our Tuition Rates page for details.

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Develop a strong foundation in marketing concepts and practice.

The online graduate certificate program in multicultural marketing at University of Maryland Global Campus can help you adopt innovative strategies to give your business a competitive edge in a culturally diverse marketplace. The curriculum is designed to equip you with a strong foundation in marketing concepts and theories and their real-life application in a multicultural marketing environment.

Courses
Requirements
More Info

Total Credits Required: 15

Initial Requirement

(0 Credits, UCSP 615)
(to be taken within the first 6 credits of study)

The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.

Core Courses

MRKT 620
(3 Credits, MRKT 602)
(3 Credits, MRKT 603)
(3 Credits, MRKT 605)

You may substitute both of the following courses in lieu of MRKT 620:

(3 Credits, MRKT 600)
MRKT 601

Apply Credit to a Master’s Degree in Management: Marketing

If you complete this certificate program, you may be able to apply the certificate’s required coursework to course requirements for the master’s degree in management with a specialization in marketing.

Search Course Catalogs

These requirements are for students who enroll in the 2024–2025 academic year. For prior year requirements, visit our catalog archive.

Read the Catalog

Graduate Certificate Requirements

In addition to the specific course requirements outlined on each certificate webpage, UMGC maintains certain requirements for all certificates.

See Certificate Requirements

Program Highlights

Develop skills and gain knowledge through coursework that draws from the expertise and experience of our respected faculty.

Learn the Fundamentals

Develop a strong foundation in marketing concepts and practice.

Study Ethics

Learn about marketing management techniques and the ethical environment of marketing.

Gain Career Insights

Learn how to create and select a highly effective marketing strategy for an organization.

Stay on the Cutting Edge

Give your business a competitive edge in a culturally diverse marketplace.

Advance Your Skills

Study the cognitive and behavioral bases underlying consumers' buying behavior.

Encourage Diversity

Study marketing in the context of competitive global environments and diverse national economies.

Multicultural Marketing

Graduate Certificate

Bachelor of Science

Management: Marketing

Master's Concentration

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