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Management: Marketing Concentration
Master's SpecializationThese program requirements are for students who enroll in the 2022-2023 academic year.
Earn an online Master of Science in management with a concentration in marketing at University of Maryland Global Campus. This career-focused online program is designed to help you build your knowledge and experience and advance in your profession. Study in our convenient online classroom with knowledgeable professors who bring their decades of real-world experience with them.
This master’s concentration was designed from the ground-up with the needs of working professionals in mind. During our 36-credit program, you'll work to deepen your understanding of in-depth concepts that may help you distinguish yourself in this ever-changing field and advance in your career. You’ll take an array of courses that focus on marketing analytics, search engine optimization (SEO), and more. Plus, you’ll gain a solid foundation with core courses in organizational theory, finance, and statistics and a marketing planning capstone.
Take advantage of the following program benefits:
- We offer courses annually in the spring, summer, and fall terms.
- Through our convenient virtual classroom, you can learn about marketing online.
- You may be eligible to join a student organization like the UMGC Chapter of the American Marketing Association.
Program Highlights
Required Courses
Initial Requirement
- (0 Credits, UCSP 615)
(to be taken within the first 6 credits of study)
The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.
Core Courses
- MGMT 630
- (3 Credits, MGMT 640)
- (3 Credits, MGMT 650)
Concentration Courses
- (3 Credits, MRKT 600)
- (3 Credits, MRKT 602)
- (3 Credits, MRKT 603)
- (3 Credits, MRKT 604)
- (3 Credits, MRKT 605)
- (3 Credits, MRKT 608)
Capstone Course
- (3 Credits, MGMT 670)
Career Preparation
This program is designed to help prepare you for a senior-level marketing position in the private or public sectors, leading consumer-focused and business-to-business organizations.
Experience Recommended for Success in the Program
We recommend a recent background in finance or accounting, as well as statistics. Strong writing skills are also encouraged.
Total Program Credits
36
Transfer Credits
Up to 12
Format
- All courses available online
Tuition Per Credit
- $336 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.