Bachelor of Science Marketing
Marketing
Bachelor of ScienceAT A GLANCE
- 120 credits
- Transfer up to 90 credits
- All courses are available online
- Select on-site and hybrid courses available
TUITION
- $250 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Next Session Starts
Build Skills in Marketing, Communication, & Strategy
Build important communication skills and learn to tell a compelling story about your organization or brand with an online bachelor’s degree in marketing from University of Maryland Global Campus. Engage with like-minded peers as you master the principles of both traditional and digital marketing.
This degree program is designed to give students the strategic and communicative skills needed to drive results in the fast-paced world of digital marketing. In addition to receiving a firm grounding in basic marketing principles, students will also explore specialized subject areas such as nonprofit marketing, internationalized marketing, customer relationship management, and organizational sustainability. By completing career-relevant coursework, students may be ready to create impactful multi-channel marketing campaigns that utilize the latest trends and technologies.
- Courses
- Requirements
- Accelerated Pathway
Total Credits Required: 120
- Required Major Courses: 27
- Required Business Core Courses: 39
- Required Major Capstone Course: 3
- Remaining General Education and Elective Courses: 48
Required Major Core Courses
- (3 Credits, BMGT 330)
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 394)
- (3 Credits, MRKT 411)
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 458)
- (3 Credits, MRKT 311)
- (3 Credits, MRKT 210) or any upper-level MRKT course
- (3 Credits, MRKT 454) or any MRKT course
Required Major Capstone Course
- (3 Credits, MRKT 495)
Required Business Core Courses:
The following required courses may be applied to general education requirements:
- (3 Credits, ECON 201) or any ECON course
- (3 Credits, ECON 203) or any ECON course
- (3 Credits, IFSM 300), (3 Credits, CMST 303),
or any IFSM, DATA, or ARIN course - (3 Credits, STAT 200) or any STAT course numbered 201 or higher
- (3 Credits, WRTG 112)
The following required courses may be applied to elective requirements:
- (3 Credits, ACCT 301), or any ACCT course
- (3 Credits, BMGT 110)
- (3 Credits, BMGT 240)
- (3 Credits, BMGT 250)
- (3 Credits, BMGT 364) or (3 Credits, BMGT 365)
- (3 Credits, BMGT 380), (3 Credits, BMGT 381),
or any LGST course - (3 Credits, FINC 331) or any FINC course
- (3 Credits, OPMG 300)
or any IFSM, DATA, or ARIN course
or any LGST course
* This information is for students who enroll in the 2025-2026 academic year. For prior year requirements for this program or to review UMGC's complete program requirements for a specific academic year, visit our program catalog archive
If you completed your undergraduate degree at UMGC with a major in marketing, an accelerated pathway between UMGC’s undergraduate and graduate programs allows you to reduce your total coursework for the MS in Management with a concentration in interdisciplinary studies in management by 3 credits (one course).
To be eligible for the pathway, you must have completed the bachelor’s degree with a cumulative GPA of 3.0 or higher. If eligible for the pathway, you may be awarded credit for:
- (3 Credits, NPMN 601)
Total Credits Required: 120
- Required Major Courses: 27
- Required Business Core Courses: 39
- Required Major Capstone Course: 3
- Remaining General Education and Elective Courses: 48
Required Major Core Courses
- (3 Credits, BMGT 330)
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 394)
- (3 Credits, MRKT 411)
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 458)
- (3 Credits, MRKT 311)
- (3 Credits, MRKT 210) or any upper-level MRKT course
- (3 Credits, MRKT 454) or any MRKT course
Required Major Capstone Course
- (3 Credits, MRKT 495)
Required Business Core Courses:
The following required courses may be applied to general education requirements:
- (3 Credits, ECON 201) or any ECON course
- (3 Credits, ECON 203) or any ECON course
- (3 Credits, IFSM 300), (3 Credits, CMST 303),
or any IFSM, DATA, or ARIN course - (3 Credits, STAT 200) or any STAT course numbered 201 or higher
- (3 Credits, WRTG 112)
The following required courses may be applied to elective requirements:
- (3 Credits, ACCT 301), or any ACCT course
- (3 Credits, BMGT 110)
- (3 Credits, BMGT 240)
- (3 Credits, BMGT 250)
- (3 Credits, BMGT 364) or (3 Credits, BMGT 365)
- (3 Credits, BMGT 380), (3 Credits, BMGT 381),
or any LGST course - (3 Credits, FINC 331) or any FINC course
- (3 Credits, OPMG 300)
or any IFSM, DATA, or ARIN course
or any LGST course
* This information is for students who enroll in the 2025-2026 academic year. For prior year requirements for this program or to review UMGC's complete program requirements for a specific academic year, visit our program catalog archive
If you completed your undergraduate degree at UMGC with a major in marketing, an accelerated pathway between UMGC’s undergraduate and graduate programs allows you to reduce your total coursework for the MS in Management with a concentration in interdisciplinary studies in management by 3 credits (one course).
To be eligible for the pathway, you must have completed the bachelor’s degree with a cumulative GPA of 3.0 or higher. If eligible for the pathway, you may be awarded credit for:
- (3 Credits, NPMN 601)
Program Highlights
Develop skills and gain knowledge through coursework that draws from the expertise and experience of our respected faculty.
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