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Strategic Communications
Graduate CertificateThese program requirements are for students who enroll in the 2022-2023 academic year.
In the strategic communications certificate program at University of Maryland Global Campus, you'll learn how to conduct research, identify your audience, and develop messages that will stimulate engagement. You'll also practice writing and creating appealing products that deliver those messages. Further, you'll learn how different organizational functions interact with the strategic communications team to achieve organizational objectives.
Program Highlights
- Develop soft skills: Refine your communication, critical thinking, quantitative reasoning, and leadership skills.
- Use data: Use data analytics to create a strategic approach to communicating your organization's story.
- Go digital: Create communications products for traditional, digital, and social media platforms.
- Engage your audience: Incorporate organizational messages and initiatives to engage your publics effectively.
- Prepare for certification: Take courses that can help you prepare for public relations and strategic communications certification exams.
- Develop leadership: Achieve organizational objectives through ethical best practices and principles of leadership.
Required Courses
- (3 Credits, MSCP 600)
- (3 Credits, MSCP 605)
- (3 Credits, MSCP 610)
- (3 Credits, MSCP 620)
- (3 Credits, MSCP 625)
Career Preparation
The strategic communications certificate is an interdisciplinary technical credential that provides a solid foundation in competencies and skills related to strategic communications, including public relations. This program requires students to demonstrate competencies in writing for strategic communications, public relations and communications theory, message development, communications research and planning, traditional media techniques and tactics, and social media techniques and tactics.
Experience Recommended for Success in the Program
You are expected to have some familiarity with the Microsoft Office Suite.
Strong writing skills are also encouraged in this program. If you have not recently written professionally in a public relations or related communications field, we also recommend that you familiarize yourself with AP style. You will have access to the AP Stylebook once you have been accepted into the program and classes begin.
Total Program Credits
18
Transfer Credits
Exactly 6
Format
- All courses available online
Tuition Per Credit
- $336 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.