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Multicultural Marketing
Graduate CertificateThese program requirements are for students who enroll in the 2022-2023 academic year.
The online graduate certificate program in multicultural marketing at University of Maryland Global Campus can help you adopt innovative strategies to give your business a competitive edge in a culturally diverse marketplace. The curriculum is designed to equip you with a strong foundation in marketing concepts and theories and their real-life application in a multicultural marketing environment.
Program Highlights
- Learn the fundamentals: Develop a strong foundation in marketing concepts and practice.
- Study ethics: Learn about marketing management techniques and the ethical environment of marketing.
- Gain career insights: Learn how to create and select a highly effective marketing strategy for an organization.
- Stay on the cutting edge: Give your business a competitive edge in a culturally diverse marketplace.
- Advance your skills: Study the cognitive and behavioral bases underlying consumers' buying behavior.
- Encourage diversity: Study marketing in the context of competitive global environments and diverse national economies.
Required Courses
Initial Requirement
- (0 Credits, UCSP 615)
(to be taken within the first 6 credits of study)
The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.
Core Courses
- MRKT 620
- (3 Credits, MRKT 602)
- (3 Credits, MRKT 603)
- (3 Credits, MRKT 605)
Career Preparation
This program is designed to help you develop a strong foundation in marketing concepts and practice.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
15
Transfer Credits
Up to 6
Format
- All courses available online
- Select hybrid courses available
Tuition Per Credit
- $336 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.