Find the right UMGC degree, specialization, or certificate for your professional and educational goals. Use the compare option to decide between multiple programs of interest.
Marketing
Bachelor of ScienceThese program requirements are for students who enroll in the 2022-2023 academic year.
Build important communication skills and learn to tell a compelling story about your organization or brand with an online bachelor’s degree in marketing from University of Maryland Global Campus. Engage with like-minded peers as you master the principles of both traditional and digital marketing.
This degree program is designed to give students the strategic and communicative skills needed to drive results in the fast-paced world of digital marketing. In addition to receiving a firm grounding in basic marketing principles, students will also explore specialized subject areas such as nonprofit marketing, internationalized marketing, customer relationship management, and organizational sustainability. By completing career-relevant coursework, students may be ready to create impactful multi-channel marketing campaigns that utilize the latest trends and technologies.
Program Highlights
- Apply marketing knowledge and skills to meet organizational goals through analytic and managerial techniques related to customers, executives, finance, information technology, law, operational domains, and customer relations
- Employ strategic marketing skills, including scenario planning, market intelligence, customer profiles, marketing plans, and competitive analysis, to respond to organizational marketing challenges
- Conduct research, analyze data, create effective marketing plans, and support decisions that meet the needs and desires of global customers
- Act with personal and professional integrity in the global marketplace of employers, peers, and customers
- Cultivate and maintain positive interpersonal relationships based on engagement and positive interaction with teams, managers, and customers
Required Courses
Required Major Core Courses
- (3 Credits, BMGT 110)
- (3 Credits, BMGT 330)
- (3 Credits, MRKT 310)
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 394)
- (3 Credits, MRKT 410)
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 458)
- (3 Credits, MRKT 311) or any upper-level MRKT course
- (3 Credits, MRKT 314) or any upper-level MRKT course
- (3 Credits, MRKT 454) or any upper-level MRKT course
Required Major Capstone Course
- (3 Credits, MRKT 495)
Career Preparation
This program is designed to help prepare you for a career in marketing management, marketing research, or sales in private and public corporations, marketing agencies, or entrepreneurial endeavors.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
120
Transfer Credits
Up to 90
Format
- All courses are available online
- Select on-site and hybrid courses available
Tuition Per Credit
- $250 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Communication Studies
Bachelor of ArtsThese program requirements are for students who enroll in the 2022-2023 academic year.
Program Highlights
- Apply analytical skills in interpreting, using, and delivering information, particularly through mass media
- Create professional and appropriate written, oral, and visual communications for specific purposes and diverse audiences
- Design, create, and select multimedia components and integrate them into print, broadcast, and online formats
- Work with individuals and groups in ways that reflect an understanding of both communication theory and professional expectations
- Understand diverse and intercultural perspectives as they affect communication
- Design and employ specific research methods and tools to gather information
Required Courses
Required Major Core Courses
- (3 Credits, SPCH 100)
or any SPCH course - (3 Credits, COMM 207)
or any COMM course - (3 Credits, JOUR 201)
- (3 Credits, COMM 300)
- (3 Credits, COMM 302)
- (3 Credits, SPCH 324)
- (3 Credits, JOUR 330)
or any upper-level JOUR course - (3 Credits, COMM 400)
or any upper-level COMM course - (3 Credits, SPCH 470)
or any upper-level SPCH course - (3 Credits, COMM 390)
or any upper-level COMM course
Required Major Capstone Course
- (3 Credits, COMM 495)
Career Preparation
This program is designed to help prepare you for a career in mass media, new media, journalism, public relations, business, or online communication.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
120
Transfer Credits
90
Format
- All courses are available online
- Select on-site and hybrid courses available
Tuition Per Credit
- $250 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
MBA (Master of Business Administration)
Master of Business AdministrationThese program requirements are for students who enroll in the 2022-2023 academic year.
Earn an MBA on-site or online in just 16 months for about $10,080. The Master of Business Administration program at University of Maryland Global Campus is designed for busy professionals looking to gain the skills and knowledge that today’s employers need. Learn from faculty members who are active or former professionals in industry, government, and non-profit organizations and discuss course concepts with classmates who have a range of professional and life experiences. Course materials are available as no-cost electronic resources through UMGC's online classroom for most courses in this online program, so you can save money on textbooks. And, the GMAT is not required for admission!
Earn a Well-Respected Graduate Business Degree
UMGC’s online MBA program is the perfect fit if you are looking to broaden your business knowledge or prepare for career advancement. Our program's primary purpose is excellence in teaching and learning. And, several of our student organizations, like the UMGC chapters of the American Marketing Association (AMA) and Society for Human Resource Management (SHRM) allow you to connect with classmates on similar career paths.
In addition, the UMGC online MBA program holds the following distinctions:
- Continuously accredited by IACBE for almost 20 years
- A strong network of almost 20,000 MBA alumni
- Among top 5 online learning completions
- First U.S.-based MBA program designed specifically for online delivery
- An innovative online classroom with 24-hour technical support
Program Highlights
- Create and implement a personal leadership development plan
- Foster mutual respect, trust, and high standards of ethics, performance, and teamwork
- Assess and manage critical knowledge and skill gaps related to core organizational functions and managerial responsibilities
- Complete a comprehensive analysis of the costs of operations, pricing options, financing, product mix, distribution channels, and supply chain relationships
- Evaluate your cultural intelligence, ethical values, and skills in decision-making, and implement specific actions to leverage your strengths and further develop areas of relative weakness
- Evaluate your organization's policies for managing legal and ethical risks, with a focus on contracts, agency, and tort law
- Complete an audit of the technology and information systems and processes in your organizations
- Design and develop a marketing plan for a new product or service in both domestic and international markets
- Prepare a detailed project management plan for an initiative in a new international location that presents business, language, cultural, legal, and other challenges for your organization
- Develop a comprehensive strategy for expanding your organization's products or services in a selected country
- Prepare a personal professional portfolio that includes your key achievements, a brief summary of your strategic leadership skills, and your plan for goal and career advancement
Required Courses
Core Courses
- (6 Credits, MBA 610)
- (6 Credits, MBA 620)
- (6 Credits, MBA 630)
- (6 Credits, MBA 640)
- (6 Credits, MBA 670)
Career Preparation
This MBA program is designed to help you prepare for management careers in business, government, or nonprofit organizations in areas such as team leadership, project supervision, and creation and implementation of business solutions.
Experience Recommended for Success in the Program
We recommend you have strong writing and analytical skills. We recommend ASC 601 if you'd like to improve your graduate writing skills. If you need to improve your computing skills, we recommend you take ASC 605.
Total Program Credits
30
Transfer Credits
Up to 12
Format
- All courses are available on-site and online
- Select hybrid courses available
Tuition Per Credit
- $336 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
The MBA degree program requires 36 credits of coursework. Courses must be taken sequentially. An introductory course (PRO 600) may be waived for students who already have a graduate degree. You must complete each course with a grade of B or better to advance to the next course. The grade of C is not available for these courses.
Specialized Program Accreditation
This program has received specialized accreditation through the International Assembly for Collegiate Business Education, known as IACBE, located at 11374 Strang Line Road in Lenexa, Kansas. IACBE is a specialized accrediting agency recognized by the Council for Higher Education Accreditation. Further information on student achievement is available in the Public Disclosure of Student Achievement.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.