Find the right UMGC degree, specialization, or certificate for your professional and educational goals. Use the compare option to decide between multiple programs of interest.
Digital Marketing
Undergraduate CertificateThese program requirements are for students who enroll in the 2022-2023 academic year.
The digital marketing certificate at University of Maryland Global Campus integrates a foundational understanding of marketing principles with practical applications of digital techniques. In this program, you’ll learn how to create effective online content and use data visualization techniques to gain better insight into the customer experience. In addition, you’ll learn the skills to create an ad on Facebook that contributes to a social media campaign on that platform and understand the key metrics of optimization. You’ll examine the role of marketing in specific business contexts; use consumer behavior and psychology in the design of marketing strategies; employ best practices in simulating cost-effective marketing designs and selecting delivery modalities; and analyze how to use social media, email, and other digital-based platforms for optimum marketing results.
You’ll also get hands-on training in Facebook Ads™, Google Ads™, Google Analytics™, Google Sheets™,Google Slides™, MailChimp™, Microsoft Excel™, and more.*
* All products and/or product company names are trademarks™ or registered trademarks of their respective holders. Use of these names does not imply any affiliation with or endorsement of UMGC.
Program Highlights
- Put knowledge to work: Create a comprehensive digital marketing plan using core frameworks.
- Optimize digital marketing: Analyze A/B test results and Google Analytics™ report data.
- Understand core concepts: Learn about brand positioning, market segmentation, competitive analysis, marketing channels, and metrics.
- Execute marketing: Create an original search and display advertisement for an existing company.
- Manage email marketing: Manage an e-mail marketing campaign using MailChimp™.
- Create a Facebook ad: Create an original Facebook ad and analyze results using Facebook Ads Manager™.
Required Courses
- (3 Credits, MRKT 311)
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 356)
- (3 Credits, MRKT 394)
- (3 Credits, MRKT 411)
- (3 Credits, MRKT 458)
Career Preparation
This program is designed to help prepare you for the 100-101: Meta Certified Digital Marketing Associate certification exam.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
18
Transfer Credits
None 9
Format
- All courses available online
- selected hybrid courses
Tuition Per Credit
- $250 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.