Bachelor of Science
Marketing
Marketing
Bachelor of ScienceAT A GLANCE
- 120 credits
- Transfer up to 90 credits
- All courses are available online
- Select on-site and hybrid courses available
TUITION
- $250 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Next Session Starts
Attain the marketing skills and business acumen to succeed in today's global business environment.
The bachelor’s degree in marketing at University of Maryland Global Campus offers an introduction to the fundamental concepts and strategies that constitute successful marketing management. It is designed to provide a thorough understanding of how to identify, retain, and grow profitable customer segments; create effective promotional programs; and develop integrated marketing communication tools, both in domestic and global markets. The program incorporates digital marketing strategies to meet the requirements of the modern marketplace.
- Courses
- Requirements
Total Credits Required: 120
- Required Major Courses: 36
- Minor and Elective Courses: 43
- General Education Courses: 41
Required Major Courses
- (3 Credits, BMGT 110)
- (3 Credits, BMGT 330)
- (3 Credits, MRKT 310)
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 394)
- (3 Credits, MRKT 410)
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 458)
- (3 Credits, MRKT 311) or any upper-level MRKT course
- (3 Credits, MRKT 314) or any upper-level MRKT course
- (3 Credits, MRKT 454) or any upper-level MRKT course
- (3 Credits, MRKT 495)
Total Credits Required: 120
- Required Major Courses: 36
- Minor and Elective Courses: 43
- General Education Courses: 41
Required Major Courses
- (3 Credits, BMGT 110)
- (3 Credits, BMGT 330)
- (3 Credits, MRKT 310)
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 394)
- (3 Credits, MRKT 410)
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 458)
- (3 Credits, MRKT 311) or any upper-level MRKT course
- (3 Credits, MRKT 314) or any upper-level MRKT course
- (3 Credits, MRKT 454) or any upper-level MRKT course
- (3 Credits, MRKT 495)
Program Highlights
Develop skills and gain knowledge through coursework that draws from the expertise and experience of our respected faculty.
Cultivate Relationships
Develop and maintain positive interpersonal relationships with customers.
Respond to Challenges
Employ strategic skills to respond to organizational marketing challenges.
Apply Marketing Knowledge
Utilize marketing skills to meet organizational goals.
Analyze Real Markets
Analyze a real-world marketing situation as presented in a case study.
Create Marketing Plans
Conduct research, analyze data, and apply consumer data to create plans.
Analyze Real Markets
Analyze a real-world marketing situation as presented in a case study.
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